During my time at BehindTheChair, I served as the lead designer for ARC Scissors. My primary goal was to refresh and elevate the brand’s visual identity to better reflect the luxury and craftsmanship behind their products. I collaborated closely with top-tier hairstylists to create a brand image they were proud to represent—one that authentically spoke to their professional community.

I led the design of multiple print advertisements for the BTC Yearbook and developed a wide range of marketing materials leading up to the BTC Show 2023.

Contributions:

• Email design and campaign support

• Print design for ads and promotional materials

• Social media marketing assets

• Paid ad creative development