While at BehindTheChair, I had the opportunity to work directly with CEO Mary Rector to develop the branding and creative assets for a new BTC product: the Knot’a Tangle Brush. Collaborating with two other designers, I helped create the logo and visual identity for the brand. My responsibilities included designing web headers, Instagram stories and posts, environmental signage, flyers, and paid ad graphics.

The launch took place on the second day of The BTC Show 2023 and was a major success, selling out by the end of the 3-day event with over $120,000 in brush sales.

Contributions:

• Brand ideation and visual identity

• Social media graphics

• Paid ad creative

• Print flyer design

• Booth and environmental design